City Pack Back Pack

Goal: The goal of the project is to create a backpack that is quickly accessible and for workers on the go.  

Research Observations

Through observations and personal experiences. There are people who enjoy taking their work outside of the home and office and working in Cafes. They carry their essentials like laptop, headphones, notebook/sketch book and writing utensils (and the chargers of course) And that would be it!    

Persona

The backpack will cater towards city dwellers who like to take their work outside of the home and/or office. They are on the go and their work comes with them.

Market Research

I've done further research on the market of what are popular designs for our target users. lots of flaps, simple and clean designs where the most popular.

Sketches

Model Making

Final Design

Challenges & Takeaways

A challenge would be keeping up with the market and designing according to that market which is ever so changing. A takeaway is being observant around you is a good way to find some research for certain projects. Life and nature is always inspirational and watching people function on a day to day basis can always reveal a new problem to solve or solution to improve as a designer.